At Urban Clean, we highlight the value of marketing for your cleaning franchise because it drives results. The real question is, what steps are you taking to distinguish yourself from your competitors and ensure your customers keep coming back? At the 2024 Urban Clean Conference, we had the privilege of gaining valuable insights from Shane Seymour, the founder of TV Magic. Here’s a bit of what we discovered.
As the owner of a cleaning franchise, marketing is vital to showcase who you are, what you offer, and why you’re the expert. In the case of Urban Clean cleaning franchises, we are the experts in office cleaning.
You know the customers are out there, but opportunities can be missed—so ask yourself, have you done everything possible to reach and attract them? The fact is, if you’re not getting the customers, someone else is.
It’s essential to stay persistent and open to experimenting with various marketing strategies, as success often comes from continuous effort and adaptation. Keep testing different approaches, learning from each attempt, and refining your tactics, because sooner or later, you’ll discover the strategy that resonates and delivers results.
If you’re not investing in marketing, you’re missing out, and here’s why.
You gain a competitive edge
In a crowded marketplace, effective marketing helps a business stand out from its competitors. By showcasing unique selling points and value, businesses can attract and keep customers more effectively. Remember what sets you apart for your customers – whether it’s your tailored approach, excellent customer service, or consistently high-quality results. These are key selling points that can give you a competitive edge.
Customers remember your brand
Marketing plays a key role in building and boosting brand visibility in the cleaning franchise industry. By showcasing products and services, businesses can connect with a broader audience and create a strong, recognisable brand identity.
It helps you communicate with your customers
Good marketing strategies help businesses connect with their customers, making it easier to understand their needs and preferences. This connection is key to creating better products and services.
Watch your sales grow
Marketing is essential for increasing sales by attracting potential customers and converting them into buyers. With smartly targeted campaigns, businesses, including cleaning franchises, can effectively highlight their products or services and drive up revenue.
It builds strong customer relationships
Marketing plays a crucial role in building and nurturing strong customer relationships. By connecting with customers through different channels, businesses can create a sense of loyalty and encourage them to keep coming back for more.
Your decisions are driven by data
Marketing efforts offer valuable insights and data, enabling management to make smarter decisions. By analyzing customer behavior and market trends, businesses can adjust their strategies and boost overall performance.
However, you need to put in the effort
This is not a one-and-done strategy. You need to be consistent and prolific for it to truly yield results. The fact is, effort really pays off in marketing.
The rule of 7* states that customers need to encounter a brand’s message at least seven times before they take action. Originating from the movie industry, this idea emphasises how repeated exposure builds brand recognition and drives sales.
In today’s digital age, with countless ads and social media posts, the number of impressions needed has likely grown. However, the core principle remains: the more a consumer engages with a brand, the more likely they are to buy. In a content-saturated market, it takes multiple touchpoints to capture customer trust.
It’s a comprehensive approach
In summary, marketing is not just about selling products; it is a comprehensive approach that encompasses building relationships, understanding customer needs, and driving business growth. Without effective marketing, businesses may struggle to thrive in today’s competitive environment.
Interesting in finding out more about our cleaning franchises? Click here to find out more.
*Footnote: James Kaatz Marketing Rule of 7’s
