Every major transformation begins with a single decision. Not luck. Not perfect timing. A decision. Damien Boehm — founder and CEO of Urban Clean — is a powerful example of how one choice, made with conviction, can completely redirect the course of your life.
Today, Damien leads one of Australia’s fastest‑growing commercial cleaning franchises, with more than 150 franchisees and international expansion underway. But his journey didn’t start with success. It started with clarity, humility, a humble cleaning business, and a willingness to see opportunity where others might see failure.
A Challenging Start That Sparked a Turning Point
Damien grew up in Adelaide and, like many entrepreneurs, spent years searching for direction. After university, he travelled, explored different paths, and eventually entered property development — a venture that ultimately failed. It was a confronting moment, the kind that forces you to reassess everything.
But instead of spiralling, Damien noticed something important: he already had a small cleaning business running quietly in the background. It wasn’t glamorous. It wasn’t the “big” idea he thought he needed. But it was real. It was working. And it had potential. That realisation became the spark.
The Moment He Saw the Opportunity Right in Front of Him
In the video, Damien explains that when an opportunity collapsed, he suddenly saw the cleaning business with fresh eyes. It had been there all along — steady, reliable, and full of untapped opportunity. He realised he didn’t need to chase the next big thing. He needed to focus on the thing already in his hands.
That clarity changed everything. Instead of being distracted by noise, trends, or the pressure to reinvent himself, Damien made a decision: he would go all‑in on the cleaning business. He understood something most people overlook — wealth is built through focus, not fragmentation. When you commit to one path and make it exceptional, momentum follows.
Focus Became His Superpower
Once Damien made that decision, he stopped treating the cleaning business like a side project and started treating it like the vehicle that could change his life. With that shift in mindset, he began improving every part of the business with almost obsessive attention.
He elevated customer service until it became a competitive advantage. He refined processes so the business could run smoothly and predictably. He built sales funnels that brought in clients consistently. He systemised operations so the business could scale without chaos. Piece by piece, he transformed a simple cleaning business into a high‑performance machine.
This period — the moment he chose clarity over distraction — became the foundation of what would eventually grow into Urban Clean.
From Small Business to National Franchise
Urban Clean’s growth wasn’t accidental. Damien built the franchise using a structured, scalable model designed to help franchisees grow quickly with low overheads and strong systems. His approach stood out in an industry known for inconsistency. He focused on professionalism, training, and predictable results — and the market responded.
Today, Urban Clean operates across Australia, services thousands of commercial clients, supports more than 150 franchisees, and is expanding into New Zealand and the United States. All of this traces back to one decision: to back himself and focus.
Innovation That Redefined an Industry
Damien didn’t just build a franchise — he modernised how commercial cleaning operates. One of his standout innovations is Janiflow, a custom‑built app that tracks cleaning work in real time. This level of transparency and systemisation is rare in the industry and has become a major competitive advantage.
His franchising philosophy and founder story are now featured in his book, Clean Up with Franchising, where he shares the systems and mindset behind Urban Clean’s success.
The Ripple Effect of One Decision
Damien’s decision didn’t just change his own life. It created opportunities for hundreds of franchisees across Australia. It helped everyday people build businesses, gain financial independence, and take control of their futures. Urban Clean’s success is a ripple effect — one that began with a single choice made in 2008.
Your Turning Point Could Be Today
Damien’s story proves that you don’t need perfect timing, perfect conditions, or perfect confidence to change your life. You need a decision — one bold step that shifts your trajectory. Whether you’re considering business ownership, a career change, or a new direction entirely, the question becomes: what decision could change your life today?
Because as Damien Boehm’s journey shows, one choice can transform everything.
For Future Urban Clean Unit Franchisees
If Damien’s story resonates with you and you’re ready to take control of your future, an Urban Clean Unit Franchise could be the opportunity sitting right in front of you — just like it was for Damien. With proven systems, strong support, and a business model built for growth, you can build something meaningful, stable, and scalable. This could be the decision that changes your life trajectory. Click here to get started.
For Businesses Seeking a Better Cleaning Partner
If you’re looking for a cleaning company that values consistency, professionalism, and exceptional service, Urban Clean delivers exactly that. With systemised processes, real‑time quality tracking, and a team committed to excellence, your workplace will always look its best. Experience the peace of mind that comes from choosing a cleaning partner built on focus, quality, and care. Click here to learn more.
For Readers Wanting to Dive Deeper into Damien’s Philosophy
To explore Damien’s mindset, systems, and the principles that built Urban Clean, his book Clean Up with Franchising is the perfect next step. It’s a practical, inspiring guide for anyone considering franchising, business ownership, or simply wanting to understand how focus and clarity can transform your life. Let this be the moment you learn directly from the journey that started it all. Click here to discover Damien’s story.
